In recent years, the use of QR codes for restaurants has become increasingly popular. Customers can quickly see the menu by scanning the 2D barcode with their cameras. Though it started to minimize contact between the people during covid pandemic, it is continuing the trend.
Using a QR code instead of handing around a paper menu keeps restaurants cleaner. Similarly, it allows customers to view the menu on their own devices. Thus, eliminating the need for physical menus and reducing the risk of spreading the virus. Apart from this, the flexibility allows restaurants to provide a more personalized and dynamic customer experience.
Restaurant QR code menus play a key role in enhancing the customer experience. It allows customers to view images, descriptions, and nutritional information about menu items. The benefits of QR code menus make it clear why restaurants are making the switch. The convenience, cost-effectiveness, and sustainability of QR code menus provide a win-win solution for both restaurants and customers alike.
Here, we’ll discuss seven benefits of a restaurant QR code
Easy Menu Updates
The cost of printing menus alone can sum up to a significant amount for restaurants. Thus, restaurant owners now prefer QR codes for menus because they save money and resources. Another benefit of QR code menus in restaurants is the ease of menu updates. Updating physical menus can be time-consuming and costly.
With QR code menus, updates can be made easily and quickly online. This means that restaurants can keep their menus up-to-date with new items, pricing, or specials, without incurring additional printing costs. By using QR code menus, restaurants can offer a more dynamic and customizable customer experience.
Improve Guest Experience
Another benefit among the several benefits of QR codes is improving the guest experience. With QR code menus, customers can easily view images, descriptions, and nutritional info about items. Also, they can take their time browsing the menu and ordering at their own pace. They can place their orders independently without waiting for the server to approach.
This can lead to increased satisfaction and loyalty among customers. It also provides access to other features such as online ordering, contactless payment, and loyalty programs. This promotes a more informed and personalized ordering experience.
Avoids Menu Sharing
It’s frustrating to arrive at a restaurant with a group and find that they don’t have enough menus for everyone. While QR code menus could allow customers to view the menu on their own devices. Through the restaurant QR code, customers can immediately select the food and beverages in one go.
This results in significantly reducing the service time and promoting a more hygienic dining experience. By using QR code menus, restaurants can improve the safety and well-being of their customers.
Collect Guest Data
QR code menus also provide restaurants with the opportunity to collect guest data. With QR menus, eateries can gain insight into individual diners’ preferences based on previous purchases. By collecting this information, businesses can tailor their menus to each individual. For example, hiding products containing dairy and gluten. Also, restaurants can prompt customers to provide their contact information. This data can be used to build customer profiles and create targeted marketing campaigns.
Additionally, it can be linked to online ordering platforms or reservation systems. This further leads to providing additional data insights such as order history or dining preferences.
Efficient for Lower Staffed Restaurants
Lower-staffed restaurants can significantly benefit from QR codes as they can increase efficiency. With QR code menus, customers can easily view the menu and place orders without server interaction. This reduces the workload for restaurant staff, allowing them to focus on other tasks such as food preparation and cleaning. Lower-staffed restaurants can also benefit by eliminating the need for a dedicated host to manage physical menus. By using QR code menus, restaurants can streamline their operations, reduce labor costs, and improve efficiency.
Increase Table Turnover
The dining experience is ruined when the diner feels hurried out the door. The restaurant owners often find themselves torn between catering to as many customers as possible and providing exceptional service to each and every one. With QR code menus, customers can view the menu, place orders, and pay for their meals quickly and easily, without the need for server interaction.
This reduces wait times and allows restaurants to serve more customers in less time. This allows restaurants to increase their table turnover rate, serve more customers, and improve their bottom line.
Why QR Code Menus is Better?
There are several benefits of QR code menus that prove they are better. As discussed above, some of them are hygienic dining experience, easy menu updates, data collection opportunities, increased efficiency, and increased table turnover. Overall, QR code menus provide a more convenient, cost-effective, and personalized dining experience for customers. While also improving operational efficiency for restaurants.
How Does QR Code Work for Restaurant Menus?
QR codes for restaurants work by providing a scannable code. Customers can scan this code to access the menu on their devices. The code contains a link to the restaurant’s menu, which can be hosted online. It can be done either on the restaurant’s website or a third-party platform. To access it, customers use their smartphone camera to scan the QR code, which takes them directly to the menu. Customers can view the items, prices, descriptions, and images. And in some cases, place orders if the menu is linked to an online ordering platform.
How to Use QR Codes in Your Restaurant?
To use QR codes in your restaurant, follow these steps:
- Collaborate with the restaurant POS system provider and create a digital menu that can be accessed online.
- Print the QR code on table tents, posters, or other marketing materials in your restaurant.
- Encourage customers to use their smartphones to scan the QR code to access the menu.
- Consider using QR codes for other purposes, such as online ordering, contactless payment, or loyalty programs.
- Test the QR code to ensure that it works properly and update it as needed.
How to Display QR Code Menus?
There are several options for prominently showcasing your QR code menus. Having QR code menus visible is another fantastic way to attract customers and encourage them to try your food.
Table Tents: Can be placed on each table for easy access.
Flyers: Post the flyer around town for customers to scan and access the menu from home.
Rack Cards: Give your clients access to your discount codes as soon as they walk in the door.
Stickers & Labels: Put your QR codes where consumers can see them, like to-go bags.
Business Cards: Give customers quick and simple access to the menu when handed out.
Regardless of the method you choose, it’s important to make the QR codes visible and easily accessible for customers to scan and use.
Conclusion
The QR code menus usage in restaurants is becoming increasingly popular due to numerous benefits. In short, it eliminates the need for physical menus, reduces wait times, increases efficiency, and improves table turnover. The benefits of restaurant QR code menus also emphasize contactless solutions. QR code menus are a timely and convenient solution for restaurants. By incorporating QR codes into their operations, restaurants can improve customer satisfaction, reduce costs, and stay competitive.
Additionally, restaurants can benefit from using our software Online eMenu which provides QR code menus along with several other POS features.